Strategies to cope when you are not drinking.

Strategies to cope when you are not drinking.

His strategy? Take an open can of Baked Beans to hold in his hand, which Guy says solved the problem of people asking why he wasn’t drinking...
The best bars to not drink in.

The best bars to not drink in.

It’s simply nice to be able to choose to go out and have fun in a bar with no booze, and drink drinks that happen not to have a drop of alcohol in them.
For the love of booze.

For the love of booze.

The team created a credible G&T - which fooled a Herald staff writer who picked it as a Hendricks and tonic...
LISA KING

LISA KING

"I was made to feel really socially awkward.  That's where the idea for AF came from - not just a product, but a world where it's OK to make your own decisions and to do that with confidence."
IS 0.5% TRUE AF?

IS 0.5% TRUE AF?

"It's impossible to become intoxicated (or even to get close) no matter how many of these drinks or foods you consume.  Your body simply processes the alcohol faster than the time it takes you to d...
Sober & Surprising AF

Sober & Surprising AF

The coolest people you know don't drink - this is the sober energy you can get behind.
Michelle Dickinson

Michelle Dickinson

"A scientist tries to get things wrong every single day.  You'll come up with a hypothesis and try every day to prove it wrong."
When Gin Meets Tonic

When Gin Meets Tonic

"Our delicious AF G&T has just the right bitter-sweet, herbal fizz with the satisfying after burn of a good gin, without the alcohol."
When Gin Met Cucumbers!

When Gin Met Cucumbers!

The pairing is so perfect it feels like something that's been swilling around for hundreds of years.  But no...
100 Percent Potential

100 Percent Potential

"Listen, I have the most amazing last-night-of-my-drinking-story.  it was Drakes 30th birthday party and I made quite a fool of myself."
Claire Chitham

Claire Chitham

"As an actor, you need to have your emotional fluidity fully intact.  Alcohol takes away that last five per cent and that's where all the magic is."
Jimi Hunt

Jimi Hunt

"I'm optimistic and hoping that more people have understood the fragility and the value of their mental fitness."
Sober Curiousity

Sober Curiousity

"The sober curious think about when and when and why they choose to drink.  The idea is to understand our motives."
Guy Williams

Guy Williams

"Maybe one day, when I'm 75 and I'm completely fucked, I'll start dropping LSd and really get into heroin as a tribute to Mitch Hedberg"
Afterglow

Afterglow

"Afterglow™ is a 100% natural botanical extract that mimics the pleasant warmth of drink alcohol - without the alcohol."